Collection: White Stuff

White Stuff began in 1985 when founders George and Sean sold T-shirts to fund ski trips in the French Alps (“white stuff” meaning snow). Six years later, they opened their first shop in Battersea, and today the brand has grown to over 100 stores across the UK and Germany. While the style has evolved, the spirit remains the same, celebrating creativity, individuality, and the joy of life’s little detours.