White Stuff started life in 1985. Our ski-loving founders, George and Sean, had the idea of selling T-shirts to fund their stays in the French Alps (the "white stuff" is snow, in case you were wondering). Six years later, they opened a shop in Battersea, South London -- the first of more than a hundred across the UK and Germany. White Stuff style has evolved over the years but the ethos behind it has stayed consistent. We love originality. We celebrate creativity. We believe in being yourself, always. Even if -- especially if -- that makes you come across a little differently from everyone else. We think life's too short not to waste some time every now and then. To go off track and explore the scenery along the way. To get lost in the details. The little things that make life interesting.