Collection: Cup of Joe

Cup of Joe denim is designed in the Netherlands, vintage denim redesigned.

Denim does not age; it only evolves with time.
It carries the marks of our footsteps and the spirit of every moment. When the time comes, it is redesigned by the experts.
Over the years, it has reborn, and we have witnessed the evolution of the vintage denim.
Today, we complement yesterday with just a touch of modern trends: we redesign the vintage denim.